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Media + Branding Experiences
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Global Sessions has worked with clients like Nike to promote their product launches by creating media + influencer marketing events. We believe that by developing a journey of exceptional and emotionally engaging experiences, you create greater buy in and loyalty to your brand messaging, as well as the opportunity for long term memorable takeaways.
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Benefits of event strategy to support brand influencer programs:
- Associate the product with a positive and tangible experience
- Opportunity to create earned media through social media and press mentions
- Build and grow lasting relationships with influencers and the wider audience, through both physical experience and digital interactions
- Redefine product launches
- Create unique, fun and inspiring brand activations rather than the usual shop or trade floor setting
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Our team also has years of experience with FAM trips for both media and trade groups, and can assist with consulting, planning and hosting to help showcase destinations.
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Case Study: Nike ACG product launch
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[/vc_column_text][vc_empty_space height=”20px”][button target=”_blank” hover_type=”default” text=”RESULTING MEDIA COVERAGE” link=”https://gearpatrol.com/2019/04/20/this-week-in-gear-episode-3/”][vc_empty_space height=”60px”][/vc_column][/vc_row]